Tuesday, January 07, 2014

Bringing New Customers To Your Business

If you want your business to stay alive, the most important thing for you to realize is that 90 percent of your business is likely to come from ten percent of your customers, and because of this, you will want to do everything you can to show your current customers that you care about them and are loyal to them, as this will keep them around for the long run - but if keeping your current customers is the most important thing to keeping your business alive (and it certainly is!), a close second is that you know how to bring new customers your way as well.

One of the best ways to bring new customers your way is to offer deals that will get these customers in the store; when you offer a great deal - running some sort of promotion for a few days or a week - you will get a lot of new people milling about in your store, and even though not all of them will become long-term customers, many of them will!

The way you go about advertising will also be a big part of attracting new customers your way; when you advertise, the biggest thing of all will be that you get the name of your business in the heads of potential customers, as planting your name in their head will make it that much more likely in the long run that they will turn to you when they need whatever it is that you are selling or providing!

And in the same vein as "keeping your current customers happy," you should realize that the greatest advertisement of all is word of mouth; when you keep your current crop of customers happy, they are far more likely to say good things about your company to everyone they know - and these people to whom they talk about your company will naturally be that much more likely to visit you down the road.

When it comes to attracting new customers to your business, there is no perfect formula, but when you follow these tips, you will be on the right path - which will place you on the right path for continued success!

How to Manage Employees in Different Ways

Employees can be a difficult group for you to manage. Motivating each of these employees will need to be done differently. They also each respond to different management techniques. There are many different types of management styles. The buddy, Mr Cool and the micromanager are all examples. There are positives and negatives to all of the different types of managers, but the one that has the least draw backs is the coach.

The coach is unlike many of the others since they won't use extreme management techniques. Mr Cool only cares about his own image and the micromanager dissects every part of the day, to name a few examples. The coach doesn’t do either of these. Instead of doing what is best for them on a personal level, the coach will do what is in the best interest of the team. The coach also realizes that there are some tasks that don’t need to be managed. The coach gives responsibility and freedom to their employees for them to make educated choice.

One of the best traits of this type of manager lies in the way they interact with employees. They don’t reprimand employees if a small task is failed. They will let it go and do what their name says, they will coach that employee up. This action benefits every employee on the team. Employees will not be scared to fail. They will know that if there is something they fail to do, the coach will help them through it by teaching them why they failed. This creates a team environment since each employee feels like they are crucial to the success of everyone.

Coaches aren't the perfect type of manager. Their management style may not be harsh enough for some employees. Coaching doesn't work with every type of employee. They also may fail to single out outstanding employees, instead choosing to reward the entire team as a whole. In reality, the coach may be the best definitive style, but it is always a great idea to blend some management styles together to create one of your own.